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Honda Civic Brings 360 Degree Underwater Ice Caves Film To The World
Written by Erlend Bakke   
Thursday, 22 December 2011 00:00

As adventurous as Honda’s cars portray, their newest interactive ad called “Off The Grid” is as daring. To let you experience Honda Civic 2010, the Off The Grid is an interactive 360 degree film that allows users to control the camera. Inspired by Google’s famous 360 degree Street View, the Off The Grid video ad takes users to places they have never seen before such as Antelope Canyon, unexplored Alaskan ice caves and underwater art museums.

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Honda Civic has partnered with the most creative companies today to make this campaign fully working effectively including Widen + Kennedy, Partizan, TTX Film, yellowBird and film director Michael Geoghegan.

If you were wondering why would they show us these unique locations and instead show us concept Honda Civic cars for 2012, Honda sure has a good reason for this. The 360 degree photography is today’s most effective and popular too to marketing and brand exposure. The interactivity of Off The Grid Ad according to Honda provides the same experience that Honda’s engineers offer. They’ve got the skill to explore the unknown and freely go to different courses. Less of a game and more of an experience, the work is an innovative way to express Honda’s point of view on discovery.”

Experience Honda Civic’s 360-Degree Off The Grid Campaign Here:

http://www.youtube.com/watch?feature=player_embedded&v=myKw7mm7hb4

 

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Reference: http://mashable.com/2011/12/21/honda-interactive-360%C2%BA-film/

 

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