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Believed to bring practical e-commerce to the industry, theAdobe Scene7 is hands down what millions of online business owners need.

Keeping up with assets, customers, inventories, product informations, is no easy task… not to mention keeping track of your online advertising campaigns. We can go on and on and on talking about the tasks a e-retailer goes through everyday and discourages everyone reading this that having an online store is loony. OR. We can tell you the most effective way to bring together everything from thousands of images of your products up until handling your blog posts. Of course as a wise entrepreneur you would choose the latter.

Lo and Behold the Adobe Scene 7!

The Adobe Scene 7 as Adobe explains it, is a hosted solution for managing, enhancing, publishing and delivering dynamic marketing assists and rich visual merchandising to Web, mobile, email, Internet-connected displays and print. One of the most famous feature of the Adobe Scene 7 is the texture swapping which is highly useful for business with multiple color options on one product. In addition, you can also incorporate pan and zooming feature into your online store. Dynamic sizing and the famous 360 degree product photography is also available in the latest Adobe Scene 7.

Another famous feature of the Adobe Scene 7 that you as e-retailer should be happy about is the its product configurators. This feature allows all of your customers to configure products before buying. According to Google with Adobe Scene 7, business owners will enjoy the following:

Grow overall revenues

• Increase online revenue up to 150%

• Increase influenced sales up to 50%

• Improve conversion and response rates by up to 2x

• Increase average order size up to 19% and items per order

• Reduce return rates by up to 33%, registration increases up to 22%

• Increase in online lead generation by up to 270%

Reduce media production, management & publishing time & costs

• Automate optimized versions & formats, eliminate content volume up to  80%

• Reduce production time and costs up to 80%

• Lower content collection and distribution costs up to 60%

• Minimize photography costs, render on-demand

• Reduce in-bound services call by up to 25%

Build brand loyalty and repeat business

• Improve overall customer experience and site “stickiness”

• Improved satisfaction rates up to 50%

• Increase up to 15% page views/visit  & avg. visit lengths up to 32%

Reference: http://www.scene7.com/about_us/