3DProducAnimations to Change the Landscape of e-Commerce

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3DProducAnimations to Change the Landscape of e-Commerce

Details: Created on Thursday, 01 March 2012 18:42; Written by Erlend Bakke

As the number of people using the Web is surging to billions, e-commerce market data shows

a clear trend—online shoppers prefer clippingpath images and video product information.

Of course, Internet-based shops also benefits from providing 360 degree animations of their

products and services, which help customer make well-informed buying decision and is

equitable to higher revenue and return.

But if that is so, why aren’t more online retailer are advertising using 3D videos or

360productanimations?

Experts at RealeyeZ, a 3D animation company that specialises in providing animated materials

for luxury diamond companies, explained that it is so the case because "For many years the

bridal jewellery market depended on high-quality 2D photography to show their collections

online." Also, implementing it can be pretty expensive.

This is all about to change though because consumers today demand to see products simulated

as if they were looking at a display in a real store, said RealeyeZ founder and CEO, Ofer Rubin.

“… 2D has passed a 3D product animation is here,” Rubin added.

Back in 2007, the jewellery company invested heavily in 3Dproductanimations, predicting that

the technology would transform e-commerce and that consumers would eventually prefer to

view products in animated form. And to overcome the challenge of the technology’s excessive

cost, Rubin developed proprietary solutions to making the process of transforming of an entire

jewellery collection into an animated format affordable for jewellery designers, makers, and

retailers.

The move eliminates the barriers keeping companies from rolling out new advertising

technologies. Jewellers saw their product display transformed from static to interactive, turning

browsers to potential buyers.

Raya Wasser, RealeyeZ’s strategic marketing development expert for 3D merchandising,

noted that most of their clients’ customers today won’t buy if the product does not look

realistic. "Diamonds only show their beauty when they move, so we give them what they need --

a positive user experience as if it was on an actual hand."

"Consumers have spoken. Now sellers must decide for themselves,” added Rubin.

As the number of people using the Web is surging to billions, e-commerce market data showsa clear trend—online shoppers prefer clippingpath images and video product information. Of course, Internet-based shops also benefit from providing 360 degree animations of their products and services, which help customer make well-informed buying decision and is equitable to higher revenue and return.

But if that is so, why aren’t more online retailer are advertising using 3D videos or 360productanimations?

360_photo_animation

Experts at RealeyeZ, a 3D animation company that specialises in providing animated materialsfor luxury diamond companies, explained that it is so the case because "For many years thebridal jewellery market depended on high-quality 2D photography to show their collectionsonline." Also, implementing it can be pretty expensive.

This is all about to change though because consumers today demand to see products simulatedas if they were looking at a display in a real store, said RealeyeZ founder and CEO, Ofer Rubin.“… 2D has passed a 3D product animation is here,” Rubin added.

we-animate-small-large-objects

Back in 2007, the jewellery company invested heavily in 3Dproductanimations, predicting thatthe technology would transform e-commerce and that consumers would eventually prefer toview products in animated form. And to overcome the challenge of the technology’s excessivecost, Rubin developed proprietary solutions to making the process of transforming of an entirejewellery collection into an animated format affordable for jewellery designers, makers, andretailers.

The move eliminates the barriers keeping companies from rolling out new advertisingtechnologies. Jewellers saw their product display transformed from static to interactive, turningbrowsers to potential buyers.

Raya Wasser, RealeyeZ’s strategic marketing development expert for 3D merchandising,noted that most of their clients’ customers today won’t buy if the product does not lookrealistic. "Diamonds only show their beauty when they move, so we give them what they need --a positive user experience as if it was on an actual hand."

"Consumers have spoken. Now sellers must decide for themselves,” added Rubin.